Branding Strategy Print Design Concept Development
I designed the brand to feel approachable but also alluring.
The design is very simple yet regal, The vision was to establish an innovative brand identity for The Green Room that will become a new place of power with a holistic approach, and simple design that incorporates the future expansion of The Green Room, be it a cruise industry or airlines that offers contemporary experience of luxury and exhibits a direct connection with the surrounding nature.
The color palette of the branding plays within the natural warm-toned materials, which are also used in the hotel interiors.
My aims was to capture the tradition and heritage of luxury hotel's interior as an inspiration for warm minimalism.